What are missed calls worth to your shop?
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Your rough estimate
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Work that may be slipping away each month:
Math: missed calls × 4.33 weeks × new-customer share × booking rate × (1 − win-back share) × first-job value.
Talk it through: free 20-minute callWhat surveys say callers do
Published research from other companies, quoted as reported. Different studies count calls differently, so treat these as background, not as your numbers.
of U.S. consumers said they leave a voicemail when a business doesn't answer.
CallRail survey of 1,000 U.S. consumers, Sept 2025 (as summarized by SchedulingKit)said they immediately call another business when a call goes unanswered.
Same CallRail survey, Sept 2025 (source summary)of calls to home-services businesses were missed in one large 2025 benchmark.
CallRail, "From Conversations to Conversions" benchmark of 1.1 million leads, Jan 2025 (report PDF)Free ways to catch more calls this week
- Record a short voicemail greeting that says when you'll call back and invites a text.
- Block 10 minutes at lunch and at day's end to return every missed call.
- Put your hours and a "text us" line on your Google Business Profile.
- Ask whoever answers the office line to note the reason for every missed call for one week.
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